What Is Digital Marketing?

  It involves using various techniques and strategies such as search engine optimization  (SEO) , social media marketing ( SMM ),  content marketing ,  email marketing , and online advertising to reach and engage with a targeted audience. Digital marketing leverages the power of the  internet  to create awareness,  generate leads ,  drive conversions , and  build long-lasting customer relationships . what are the key areas of a Digital Marketing? Search Engine Optimization (SEO):- SEO  involves optimizing a website’s content, structure, and technical aspects to improve its visibility in search engine  rankings , thereby increasing organic  traffic  and improving its online presence. Content Marketing:- Valuable, relevant, consistent. Attract, and  engage  the target  audience .  Blogs, videos, infographics . Build brand awareness, and establish authority. Social Media Marketing (SMM):- Social media marketing utilizes  social media  platforms like  Facebook, Instagram, Twitter, LinkedIn